Martech Advisor
NOVEMBER 25, 2019
But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.
Litmus
FEBRUARY 28, 2023
News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation.
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Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?
Sprout Social
DECEMBER 5, 2022
Lack of privacy. Public social accounts put our identities on display. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you. In 2022, 81% of people are more concerned about their social privacy than they were the previous year.
Martech
FEBRUARY 4, 2022
Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. In the United States alone, 16 different states are currently trying to create privacy laws as of May 2021. Compliance.
SendX
FEBRUARY 26, 2021
It’s not like social media posts that depend on someone logging on at the right time and the algorithm happening to display it to them. When your customers can see that you value their data protection and privacy, they’re more willing to engage with you over time. This is as true for your email list as it is for your website at large.
Act-On
NOVEMBER 7, 2023
From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Use more broad and general display names at first.
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