ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

ClickZ

AUGUST 24, 2020

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Touchpoints change in the search and research areas of the landscape. Example touchpoints: Online ads – display, social media, video. Email marketing.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Choozle

OCTOBER 7, 2020

But what does this mean for your digital advertising strategies? To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry. Q: Let’s start with an explanation of your role at Madden Media.

Campaigns 97

Campaigns Advertising Agencies Planning Media 97

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. But a lot of marketers don’t think about distribution until the very end. Search—The front door to your content.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 97

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 97

Martech Advisor

SEPTEMBER 23, 2019

Jonathan Lim, from Microsoft Advertising, talks through how native ad targeting tactics can help you hit your business goals. Lately, it seems like paid search is the ad channel getting the most advantage from artificial intelligence. Also Read: 5 Secrets to Winning Native Advertising. Well, how’s now?

Display 58

Display Paid Search Agency Marketing AI Tactics 58

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. Families have cut the cord and now consume video content on streaming platforms across an assortment of devices. Advanced TV.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. Families have cut the cord and now consume video content on streaming platforms across an assortment of devices. Advanced TV.

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you create programmatic display advertising ?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Choozle

MARCH 29, 2022

The best way to earn business in this stage, and continue driving consumers onto final action, is by providing content that aids their decision-making process and provides clear next steps. The content you show your customers in this stage should be informative and educational before becoming a sales pitch. Tactics to Consider(ation).

Top of Funnel 77

Top of Funnel Marketing Funnels Paid Content Advertising Agencies 77

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Lead Ranking 75

Lead Ranking Work Management Paid Search Agency Ad Exchange 75

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. The following are the strategies that we think B2B marketers should take note of to inform their 2022 strategies. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Digilant

JUNE 28, 2022

Google and Apple have promised to eliminate third-party cookies, leaving advertisers to find viable third-party cookie alternatives if they want to keep offering high-quality personalized experiences. CTV and OTT Advertising. Digital Audio Advertising. And reporting on these platforms only continues to improve.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Terminus

OCTOBER 26, 2021

As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. With an ABM strategy, you should be creating a personalized and relevant journey across all digital touchpoints. But what happens when they get there? Are you capitalizing on your efforts?

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Don’t panic.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Here are 5 ways: The Right Data.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52

ScanmarQED

MARCH 17, 2021

ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? talking about using Marketing Mix Modeling?(MMM)? Marketing Mix Modeling (MMM)?is These learnings when applied to optimizing media budgets help drive long-term performance.?But?it your individual touchpoints at?the

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. How to build an ecommerce strategy An ecommerce strategy is similar to a business plan and should include: Understand your market and target customers. Build an ecommerce marketing plan.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

BenchmarkONE

MARCH 12, 2020

Digital marketing can be a dizzying world sometimes. Not to mention the constant need to refine your marketing strategies and adjust your advertising buys. Sometimes, even with the data presented from your advertising and marketing automation platforms, it’s a difficult question to answer. Google Attribution.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

Bluetext

JANUARY 21, 2020

Programmatic Advertising – No Signs of Slowing Down in 2020. If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video ad that plays before you stream your favorite TV show? The banner ad that appears alongside the cooking recipe you’re reading? Programmatic.

Advertising Agencies 27

Advertising Agencies Marketing AI Work Management Paid Search Agency 27

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Not to mention the difficulty of breaking through the constant ad and inbox noise everyone faces daily. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Digital Asset Management 109

Digital Asset Management Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. But a lot of marketers don’t think about distribution until the very end. Search—The front door to your content.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

PureB2B

FEBRUARY 11, 2021

But here’s the good thing—when you’re selling IT solutions, you already know that your target market is online and familiar with the workings of digital tools. Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales.

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56