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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. This means clearly displaying your unsubscribe button at the end of your email – don’t try hiding it by making the font too small to even read.

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Top 10 Email Marketing Tips for Financial Services

SendX

It’s not like social media posts that depend on someone logging on at the right time and the algorithm happening to display it to them. Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

And if you would a copy you could save or print out for your teams, click here to download the high-res version. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. Compliance. This can be executed as a “welcome” email.

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New Rules for Bulk Email: What You Need To Know If You Use a Bulk Email Sender Tool in 2024

SalesIntel

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing.

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Facts and Fixes for Mixed Content in SEO

seo.co

A motivated attacker can take advantage of open HTTP requests to view an image or video on your site and swap it out for something different. In a more complex attack, an attacker could replace your images with clickable ads leading to other sites, and possibly to a phishing scam. Why Mixed Content Is Blocked by Google.

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The pros and cons of social media

Sprout Social

Public social accounts put our identities on display. Here are a few things to look out for: Think twice when a friend or influencer reaches out: If a message seems off, play it safe. Know the signs: Familiarize yourself with recent scams and phishing methods. Lack of privacy. Filter comments: Protect your followers, too.