Litmus
OCTOBER 25, 2022
How can you display data without using images in email? How can you display data *without* using images in email? — Litmus (@litmusapp) October 25, 2022. Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics.
SmartBug Media
NOVEMBER 3, 2020
UTM Medium = Display. Our first two tracking scenarios above really speak more to a lead’s marketing source than to the concept of the multiple marketing campaigns that can influence an opportunity. Now, when a lead is converted from a campaign, you don’t just see Lead Source = Bing. UTM Campaign Name = Spring Special.
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SmartBug Media
OCTOBER 31, 2019
Content advertising, an important part of the marketing mix, combines content marketing and PPC campaigns. By the end of this post, you’ll have a better understanding of how you can combine the two approaches to amplify your marketing into a beautiful synergy of visibility engagement that ultimately results in more sales.
Valasys
APRIL 10, 2020
You display your worth to your prospects and customers by building a personalized account-based marketing strategy, that would typically include the following steps: 1. Most marketers create offers to generate leads from webinars and white papers. Purchasing white papers and webinar leads for target accounts.
Ledger Bennett
OCTOBER 28, 2020
With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.
NetLine
APRIL 19, 2019
Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. Of all the marketing approaches available, which one has staying power in your strategy? B2B marketing for large enterprises is no longer a numbers game.
KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
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