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What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

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Three ways to organize your martech stack

Martech

Different companies have different terminology for the different phases, but it typically goes something like “Awareness,” “Consideration,” “Purchase” and “Onboard.”. In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase.

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ACH API: What it is + How to Use it [+ Who Should Not]

Hubspot

ACH is the Automated Clearing House ; a computer network that allows banks to transfer money directly between accounts. You don’t want to display a payment processor’s checkout portal. An API can be designed to automate both debits and credits. Bank accounts change. Talk to Your Bank. Software gets upgraded.

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

To meet these consumer demands, eCommerce companies must reevaluate their sites’ user experience. Companies must leverage cutting-edge tools like PWA development to offer intuitive and reliable interfaces that will make the purchase experience quick and easy, with little risk being left behind. React.js : React.js

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

In our world of constant, data-driven website optimization, we are always looking for the next great idea, tool, or hack to help improve bounce rates, time on site, and exit rates; however, too often conversion rates are left untouched. If it’s not converting, then it’s not being utilized to its fullest potential.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). Marketing automation and sales enablement tools. Without these tools, inbound marketing is nearly impossible, but just having technology isn’t good enough.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Managers should be able to spend less time navigating between tools and more time on strategic planning and execution. But that’s just the beginning.