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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. Google collects a tremendous amount of search data on their users. The answer is yes, as Google recently released “ in-market audiences.” Tip #1: Use In-Market Audiences.

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12 Online Digital Marketing Analytics Tools for Growing Businesses

Digilant

These tools may include following features or capabilities: Data from all channels in the marketing mix. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. This platform offers an integration with Google Analytics. Marketo Engage.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

These tools may include following features or capabilities: Data from all channels in the marketing mix. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. This platform offers an integration with Google Analytics. Marketo Engage.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua.