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SEPTEMBER 23, 2009 Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. This could be done without transmitting personally identifiable information, so privacy issues are minimal.) Once a pattern emerges, the server could instruct the distributed widgets to only display the winning headline, or, better still, to start a new test. demand generation vendors: Eloqua , Silverpop , Marketo , etc.)
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