Optinmonster
AUGUST 14, 2020
If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. For that, an Eloqua popup is exactly the tool you’re looking for. What Is Eloqua? How to Add an Eloqua Popup to Your Site.
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. It lets me look forward to seeing what they add next. _ *Had you assumed Eloqua already did that? Some do, most don't.
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Customer Experience Matrix
FEBRUARY 21, 2014
Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time. Disclosure: Demandbase is a client of my employer.]
Customer Experience Matrix
JUNE 13, 2016
At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.
Customer Experience Matrix
AUGUST 28, 2014
6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage.
Optinmonster
JUNE 21, 2021
Targeting rules. With powerful targeting rules, OptinMonster lets you select the best people, times, and places for your campaigns to appear. If someone doesn’t meet the criteria for your targeting rules (perhaps they’re not visiting the right URL for your offer, for example), then the campaign won’t appear.
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