Martech

OCTOBER 10, 2022

The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world. 55% of organizations work in silos, creating misalignment both internally and externally. Lack of executive ownership.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. Eric: Ultimately, it’s ensuring that an organization’s digital ads are running in online environments that create value for the brand. 6sense: What is “brand safety” in the world of digital advertising?

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Engagio

JANUARY 9, 2017

“The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. ” Wake Up People, It’s Account-Based!

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. ” To Engagio, to Demandbase.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

The internet is about disintermediation. And just built a gigantic portion of the organization, and did something that not only was it entrepreneurial, but we told him not to do it. I’m doing my best to lead the company but that we’re all human. It’s interesting. We said, “This is a bad idea.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. MADE IN CANADA. trust your instincts. < < £ Salon Bloggers & > September 27, 2006. -->.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. Ubiquitous – Web 3.0 URL (Uniform Resource Locator).

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52