NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Tony Zambito

SEPTEMBER 6, 2016

The transformation to a digital marketplace now makes it important for marketing to understand the profiling of buyers. This is the one area causing much of the existing confusion in marketing and sales today. Nor can many of these types of buyer insights be derived solely from statistical and data-driven modeling.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. It’s fundamental direct marketing. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Outgrow

AUGUST 11, 2020

However, the 2018 study by Keypoint Intelligence has shown that this presupposition is wrong. Evidently, 71% of Millennials go through all their direct mail, and 36% of them believe that companies, which send these sales emails, are more serious and credible. The same as the fear of missing out, curiosity works well in marketing.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

KEO Marketing

MARCH 30, 2017

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. 66% of consumers have made a purchase online as a result of an email marketing message. Source: Forrester Research).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

However, Kelly and Helgeson deliver convincing evidence and statistics that prove otherwise. This conversation uncovers why marketers must bridge the gap between online and offline efforts. The Arguments for Direct Mail: The mailbox is less crowded than the nbox (I think we can all agree with that).

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Social Media 167

Social Media Studies Media Case Studies 167

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40