Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. . Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

FEBRUARY 15, 2010

Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010. The Feds come down on deceptive online marketing practices. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

FEBRUARY 18, 2010

Prioritize and add each one as you have resources. There are also a lot of ways to spend time and resources without generating results. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Howard Sewell Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. Inspired by Galileo, here are five lead generation experimentation ideas for your B2B marketing. Pay Per Click Advertising (PPC).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Ambal's Amusings

JANUARY 21, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

MARCH 3, 2011

With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. by Maria Pergolino It’s one thing to generate leads.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2010

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

APRIL 29, 2010

Marketing in an environment where prospects have infinite resources at their fingertips is no longer only about “capturing” the lead so that you can pursue them. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

I wanted to include it since it’s a more realistic viral campaign economically, and resource-wise. Keep in mind, the article was “in front of the gate”, i.e., there was no registration page associated with it which is another key to “going viral” Recommended Resources from B2B Marketing Experts.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

thePoint

MAY 25, 2018

The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Internal Resources. External Resources. What external resources will prove valuable to you with these High-Level Marketing Tasks?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. It could be identification of social influencers.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Joanna Wiebe is the copywriter and co-founder of Copy Hackers, a copywriting resource company based in Victoria, Canada. Samantha Kelly. Joanna Wiebe. Ann Smarty.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

PureB2B

NOVEMBER 29, 2016

Here are some common tools that are available in the market today: Email Marketing Tools. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Here are some common tools that are available in the market today: Email Marketing Tools. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

BDB

SEPTEMBER 27, 2023

They are keen to explore relevant content and resources that will help them further their knowledge and are willing to hand over their details for these insights. Audiences may be directed to your landing page through paid advertising, direct marketing, or organic social posts, meaning SEO is less of a priority.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Convince & Convert

MAY 10, 2012

Yes, marketers are lazy. Clicks are the easy thing, and it’s often the easy way out in terms of justifying existence and justifying resources invested. Eric : Next week on Social Pros, Maria from Marketo. Our friend, Maria from Marketo. Yes, you are preaching to the choir. Marcus : Yes. It’s black. Good stuff.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Inbox Insight

JANUARY 5, 2023

A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ). Demand capture: should existing demand exist, demand generation marketers can capture it and guide potential buyers to their product or service solutions.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52