Remove Direct Marketing Remove Lead Nurturing Remove Marketing Automation Remove Sales Management
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each

Stevens & Tate

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. However, they are two distinct tactics that serve different purposes. Let’s learn a bit about each tactic and when they should be used.

article thumbnail

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale.

article thumbnail

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale.

article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. 5 B2B Lead Generation Stats and Facts. Direct Marketing ). MediaPost ).

Stats 110
article thumbnail

The A-Z Guide to B2B Lead Generation

NuSpark Consulting

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. E- Email Marketing. F- Funnel Optimization. L- Lead Nurturing.