ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  A Process-Based Approach to Lead Management. Markets by the Numbers.   Why? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

markempa

JUNE 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Funnelholic

NOVEMBER 4, 2015

The good news is, with account-based advertising, your company’s marketing messages can be placed in front of all of the decision makers within an account. That way, when a pitch for your product is escalated to upper management, that brand awareness is already present. Expansion in action. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

NuSpark Consulting

DECEMBER 5, 2011

These are all those activities that together drive interest and engagement in your firm’s products or services. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

thePoint

MAY 25, 2018

The reason you were chosen for this role will likely determine which strengths you bring to the area of high-level marketing tasks. Find out what your customers love about your company and products. I heard an answer I hear more often than you expect: translating product speak into customer speak. Yes, customers.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. I translate "being findable" as having in place an effective inbound marketing strategy. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JULY 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

markempa

APRIL 3, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Read More] Tracked on April 05, 2006 at 09:33 PM Comments Reaching Decision Makers Reaching decision makers today seems harder than ever.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JANUARY 3, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! During the past month, Ive put all of my energy into getting my first book, Lead Generation for the Complex Sale , to the finish line.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

OCTOBER 31, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 21, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MAY 21, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Once you understand why clients chose your products or service you can tailor your message around the needs you solve.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

FEBRUARY 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Adobe Experience Cloud Blog

JULY 15, 2009

When it comes time to make decisions, they do what most of us do and fall back on what they know, which is the B2C marketing we are all immersed in every day. I have actually had an engineer say to me, "I don't know why we need marketing. If it's a good product, people will buy it." It's what you do with them that counts.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

MARCH 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Your database will become one of your most valuable assets if you treat it like one.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 9, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

APRIL 18, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends."

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. I know a number of people are joining us live on the Sales Lead Management radio network. Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. Although the overlap between these products is growing, they are still quite different.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

ViewPoint

MAY 8, 2012

The ugly truth is, for many of us, engaging customers creates profitless prosperity—impressive marketing statistics that don’t ultimately, directly help generate leads and sales. Engagement creates momentary value that is aloof from any kind of sales lead management process.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

PureB2B

NOVEMBER 29, 2016

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. Marketing Analytics.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

Ambal's Amusings

NOVEMBER 19, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Ardath Albee. Give them a takeaway.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

PureB2B

NOVEMBER 29, 2016

On the part of the modern consumer, technology has provided multiple options for them to avail of services or products. This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. Marketing Analytics.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

markempa

APRIL 12, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

JULY 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Get on sales and marketing the same page. Pitch the problem, not your product. Get on sales and marketing the same page.

Lead Generation 120

Lead Generation Generation Leads Lead 120