article thumbnail

How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Direct marketing: Direct mail, emails, telemarketing. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ). Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Sales: Materials such as sell sheets, brochures, presentations.

article thumbnail

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Know, however, that you’ll never achieve 100 percent attendance (even if people are paying to attend), and that achieving attendance ratios much higher than 50 percent may require such extreme efforts (telemarketing, for example) that ROI will suffer. Here are 5 techniques for getting your Webinar attendance up to a reasonable level: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Permissible Purpose

Semcasting

As we set up to hear and (perhaps in part) judge two days of Congressional testimony from Mark Zuckerberg of Facebook – he released his prepared remarks that outline Facebook policies and the litany of actions the company has taken to secure the data they collect from users. Finally, Congress needs to not take the bait.

Opt-out 56
article thumbnail

Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

article thumbnail

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

article thumbnail

Marketing Mix Best Practices – Effective Examples of the Seven P’s

The Lead Agency

Some of the promotional activities used by marketers around the globe include: advertising, telemarketing, publicity, short-term sales offers, publicity or direct marketing. Most B2C businesses are also on Instagram or Facebook, whilst B2B enterprises tend to prefer platforms like LinkedIn.

article thumbnail

The Evolution of the Marketing Database

Hubspot

1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.