Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
Webbiquity
JUNE 7, 2018
According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.
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Contently
DECEMBER 8, 2016
Now, advertisers can be much more direct. Besides making direct marketing—and content marketing—a viable tactic, the internet has also allowed for the rise of e-commerce giants like Amazon, as well as smaller but still transformative direct-to-consumer businesses like Warby Parker, Glossier, and Dollar Shave Club.
KoMarketing Associates
JUNE 13, 2013
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. B2B marketers can engage in compelling discussions in this group by asking questions about some of the “hot button” issues in inbound marketing and receiving feedback from others.
Ambal's Amusings
FEBRUARY 18, 2010
Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog The Point Twitter HJSewell. Ardath Albee.
Webbiquity
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). eMarketer ). B2B product marketing budgets are expected to increase on average 3.1% Direct Marketing ).
Ambal's Amusings
DECEMBER 17, 2009
The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. "Don’t let prospect assumptions limit marketing effectiveness.
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