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Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

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Account-Based Marketing (ABM) Stats & Quotes That Show The Benefits

Strategic-IC

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts. What is Account Based Marketing? Account-based marketing is thinking of the account as a market of one.

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38 Handy Stats to Prove the Value of Personas

Cintell

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions). DemandGen).

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

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7 B2B Demand Generation Myths to Guide Your 2019 Strategy

SnapApp

Demand generation marketers, in particular, have a patchwork of myths to work through. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

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3 Types of Interactive Content to Support B2B Sales Process

SnapApp

Knowledge quizzes often take the place of very top of the funnel gated PDFs marketers use to get new names into their orbit to toss over to sales for cold calls. Product pickers are most effective in the middle or bottom of the funnel, once your prospect already has some familiarity with your company and products.

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3 Types of Interactive Content to Support B2B Sales Process

SnapApp

Knowledge quizzes often take the place of very top of the funnel gated PDFs marketers use to get new names into their orbit to toss over to sales for cold calls. Product pickers are most effective in the middle or bottom of the funnel, once your prospect already has some familiarity with your company and products.