Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data? What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

MARCH 29, 2022

While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. As part of this evolution: Buying Group Marketing (BGM).

Top of Funnel 83

Top of Funnel Buy Lead Ranking Account Based Marketing 83

6sense

DECEMBER 1, 2021

But to the right sleuths, these tracks might be the next big sale. We refer to this world of anonymous buyer intent data as the Dark Funnel. We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Account Based Marketing 136

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 136

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From Forrester’s perspective, 66% of B2B are more than six people.”. B2B as a buying group.

Account Based Marketing 102

Account Based Marketing Top of Funnel ABM Buy 102

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 108

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 108

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. ” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'”

Account Based Marketing 68

Account Based Marketing Buy Process Marketing Automation Services 68

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Conversica

JANUARY 15, 2020

Whether your organization is a startup or a mature business, the goals of Marketing and Sales teams are essentially the same — expand pipeline and grow revenue. Below are a few takeaways from their conversation including tips for Marketers and Sales leaders looking to build smarter processes and better cohesion for their teams.

Marketing AI 75

Marketing AI Efficiency Top of Funnel Work Management 75

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Not so fast.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. Forrester then defines ROI as “a measure of a project’s expected return in percentage terms.

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 113

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 113

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 121

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Leads were too small, accounts were too big, but an opportunity-centered model was “just right.”.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. As a relentless ally to our customer base, our technology provides deeper insights to help B2B marketers and advertisers reach customers more effectively and activate a unified, multi-channel strategy.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Action in-market accounts.

Account Based Marketing 99

Account Based Marketing ABM Webinar Metrics Effectiveness 99

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Read more on How to Build Customer Loyalty with Content Marketing.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Marketing & Sales has evolved well beyond their historic MQL obsession.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Biznology

JUNE 10, 2016

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

PureB2B

FEBRUARY 19, 2017

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. It isn’t that easy.

Lead Nurturing 87

Lead Nurturing Personalization Lead Scoring Lead Ranking 87

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52