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Tips to Make Your Email Marketing Messages Matter This Summer

Webbiquity

Email marketing service JangoMail came up with some tips you may find helpful. • Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Show them why they should come to you when they do. • And don’t forget!

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication. To Become a Resource.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!

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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. That leaves only 20% of the market left to fight over. Want to know more? Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors. Share this on del.icio.us.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

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