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Content Marketing Tips: Find Your Online Voice

Writing on the Web

When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work. People are inspired by the why. One of my clients is a successful business coach.

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. Blog this on Blogger.

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My Most Painful Struggle on the Web

Writing on the Web

Although that was successful in many ways, it didn’t give me satisfaction or fulfillment (once again proving that money isn’t all it’s cracked up to be). Up until now, I’ve been married to the idea I can do it all myself, especially after experiencing a partnership during four years. Welcome, Kris!

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Fundamentals of Product Experimentation for Beginners

Convert

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. Product-led growth organizations are geared toward creating impactful changes that influence customer behavior, satisfaction, and revenue. For this, they need to experiment.

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Best Business Blogging Tips of 2009, Part 1

Webbiquity

Chris Baggott offers tips for finding the “the successful formula for both high ROI and reader satisfaction&# for corporate blogs that actually contribute to bottom line success, such as keeping search top of mind, producing an adequate volume of content, and writing with an appropriate tone (humble, humorous, honest) for a blog.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

User Satisfaction. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that! Great, now can you sustain it?