Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Of course, done improperly, it can also be a tremendous waste of money. How can you improve quality scores to get a higher ad position at a lower cost? Share this on Bebo. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Tags: Search Engine Marketing Aaron Wall AdGooroo day-parting DogPile eConsultancy geotargeting landing page design Laurie Sullivan metasearch engine optimal cost per lead Patricio Robles PPC People Search Engine Land Search Engine People SEM tips SEO Book. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Interestingly, a Google search for “world’s largest online bookstore&# doesn’t display the most obvious result anywhere on page one. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48