article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. A: Rethink.

Blogger 40
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

B2B Marketing: Red-Headed Step-Child of SEM World? Old Spice and Skittles aside, online marketing isn’t just for B2C types as this post makes clear. 83% of B2B buyers research online before making a purchase. of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.