Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader. Tweet This!
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Webbiquity
JANUARY 15, 2010
Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). The result is that prospects can learn far more about an offering before ever contacting the vendor.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. src = [link]. }. ); WHITE PAPERS. src = [link]. }. ); WHITE PAPERS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management.
Webbiquity
AUGUST 18, 2010
Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Share this on Bebo. Subscribe to the comments for this post?
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