Webbiquity

FEBRUARY 9, 2010

Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today’s lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing business problem. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. On a blog, they can also be contributors.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. LEADERSHIP. Leadership. RSS Feeds » LEADERSHIP. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Change Leadership at General Growth Properties: A. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 10, 2010

Website content is more static and focused on the company’s specific products and services, while blogs offer a steady stream of fresh content and thought-leadership type pieces. I have yet to see someone who writes insightful, thoughtful stuff 1-2 times a week fail at it.&#. It takes a long time. Post this on Diigo.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I have been thinking about this play for Facebook for a while – glad I am getting it down on virtual paper for my grandkids to see! if he can extend his advertising into your mobile device which he already has (if you put it on your profile). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Businesses are mostly using it to develop thought leadership and customer service. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

MAY 18, 2007

Janine Popick at hosted email marketing service Vertical Response has some interesting thoughts on reward cards and points programs as well. social tagging site, sort of company-sponsored version of Digg. You can download the company's no-registration-required white paper here. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. LEADERSHIP. Leadership. Marc Prensky coined this term in 2001, in a paper titled, â??Digital It was great to see so much quality thought on this topic from some of our universitiesâ?? Digg this Slashdot Reddit. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. A free DIY approach to social media by iMedia Connection. a WordPress blog, Twitter account, Facebook page) and nice-to-haves (e.g., Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Top 10 Ways to Use del.icio.us « DIGG NEWS. Shawn’s Thoughts » Blog Archive » links for 2007-05-25. Thoughts Have Wings » I’m Still Here - Really. Thoughts Have Wings » My Favorite Ways To Use Del.icio.us. notes, thoughts, ideas and responses » del.icio.us leadership.

Bundling 100

Bundling RSS Work Management Tagging 100

Webbiquity

JANUARY 8, 2010

Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever. A blog is rather, a place to share useful content. Tweet This!

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Businesses are mostly using it to develop thought leadership and customer service. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

When Thought Leadership Isn’t - Marketing Interactions , September 20, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Bad thoughts that block B2B marketing success. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us And they are prepared to have this conversation every quarter.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Be a Knowledge Source Chadwick Martin Bailey (CMB), a global, mid-size market research and consulting firm, uses social media to increase its reach within the market research community, demonstrate thought leadership, and increase the likelihood of being found via the Internet Internet , according to Josh Mendelsohn, CMB’s VP of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40