Digg, Online Marketing and White Paper

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper

Paper Marketing Automation Services Marketing Management Microsite

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Ultimately, they can be exponential.

Social Media

Social Media Search Marketing Social Marketing Optimization

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

Marketing Budget

Marketing Budget Tactics Tips Content Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

How to Start a Blog Serial Writing Project

Writing on the Web

JUNE 27, 2011

I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers. Edit your work so that it is appropriate for article directories, press releases, white papers. Make a list of 5 main points.

Autoresponders

Autoresponders Digg Press Paper

7 Mistakes Speakers Make with Presentations

Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name. If you don’t agree, let me know why.

Digg

Digg Buzz Internet Marketing Blogger

Why Use a WP Sales Page Template?

Writing on the Web

JUNE 28, 2010

Download a free report, white paper, or ebook/ ecourse. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages. Take a poll or vote. Enter a contest.

Template

Template Ning Webcast Digg

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media

Social Media Social Marketing B2B Marketing Lead Scoring

Content Curation in B2B Marketing

Online Marketing Institute

NOVEMBER 7, 2010

Itâ€™s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation

Curation Enterprise Management B2B Marketing Work Management

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists.

Blogger

Blogger RSS Inbound Marketing Internet Marketing

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

OCTOBER 29, 2010

Series Supported by IDG Enterprise The B2B Social Media Marketing Series is supported by IDG Enterprise. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media

Social Media Enterprise Management Advertising Agencies Social Marketing

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Series Supported by IDG Enterprise The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

Content Marketing from the Inside Out

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-books, white papers and digital downloads. I also believe that whatever online marketing we do is greatly affected by our inner stories. You can’t hide online.

Content Marketing

Content Marketing Digg Ideal Customer Profiles Content

8 Ways to Use a Wordpress Sales Page

Writing on the Web

JUNE 22, 2010

Download a free report, white paper, or ebook/ ecourse. Tags: About Blogs Attracting Clients Content Marketing Ezine & Blog Classes Online Marketing Pathway to Profits Teleclasses & Seminars formatting sales pages landing pages sales pages squeeze pages Wordpress sales pages. Take a poll or vote.

Ning

Ning Class Landing Pages Copywriting

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. June 8, 2010. Share this on Bebo.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

Best of 2009: Social Media Marketing, Part 1

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media

Social Media Marketing Budget Social Marketing Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content

Paid Content Online Marketing Planning CMS Development

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Series Supported by IDG Enterprise The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media

Social Media Enterprise Management Social Marketing Work Management

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Tags: B2B marketing , lead management , lead scoring :: Add to del.icio.us

Lead Ranking

Lead Ranking Lead Scoring Enterprise Management Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… [.] The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.]

Social Media

Social Media Media Webinar Metrics Paid Search Agency

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 2, 2010

Series Supported by IDG Enterprise The B2B Social Media Marketing Series is supported by IDG Enterprise. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

AUGUST 26, 2010

Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. How do you do it? Facebook Advertising.

Facebook

Facebook Search Marketing Advertisements Advertising

B2B Marketing Zone

Is Your White Paper a Sales Pitch in Disguise?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webinars

Trending Sources

Best Content Marketing Guides, Tips and Tactics of 2010

Webinars

How to Start a Blog Serial Writing Project

7 Mistakes Speakers Make with Presentations

Why Use a WP Sales Page Template?

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Content Curation in B2B Marketing

Rick Short Explains How to Turn Staff Into Prolific Bloggers

What the Future Holds for B2B Social Media Marketing

5 Proven Strategies for B2B Social Media Marketing

Content Marketing from the Inside Out

8 Ways to Use a Wordpress Sales Page

19 New Featured Sources on the B2B Marketing Zone

Best of 2009: Social Media Marketing, Part 1

Convince and Convert Blog: Social Media Strategy and Social Media.

Online Marketing: The Definitive Guide to Marketing Your Business Online

5 Proven Strategies for B2B Social Media Marketing

Numeric Scoring: The Key To Lead Management Success

Convince and Convert Blog: Social Media Strategy and Social Media.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

What the Future Holds for B2B Social Media Marketing

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

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