32 Articles match "Digg","White Paper"

The Latest from the B2B Marketing Community

Tuesday, March 9, 2010
Take for example your classic white paper. healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook Share this on Linkedin Share this on del.icio.us Digg this! Share this on Reddit Stumble upon something good? In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it
 
Sunday, February 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names” that come into your system that aren’t really “leads” yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us Digg this! Post this on Diigo Share this on Reddit Stumble upon something good? How do you separate hot leads from long-term leads from tire-kickers?
 
Sunday, February 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It” rather than embedding marketing copy in the content—a nice touch). Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously.
 

The Best from the B2B Marketing Community

Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us | Framework Trend map 2007+ Extinction Timeline SAP White Paper: Service Delivery Innovation White Paper: The Seven MegaTrends of Professional Services About Ross Dawson Keynote Speaking/Strategy Future Exploration Network AHT Group Books and Reports Recent Media Appearances «
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In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.   Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. I recommend using delicious to bookmark press releases, website pages, white papers and other information related to your company.   This is the fourth post in a 6 part series on using social media. In this fourth installment,
Share this: Digg this | Reddit | StumbleUpon | Del.icio.us | Framework Trend map 2007+ Extinction Timeline SAP White Paper: Service Delivery Innovation White Paper: The Seven MegaTrends of Professional Services Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the About Ross Dawson Keynote Speaking/Strategy Future Exploration Network AHT Group Books and Reports Recent Media Appearances «
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0160;    ***** If you've made it this far, you may want to download this complimentary white paper on attracting and retaining customers with content . ***** I think the ability to backlink to outlets like Digg (as just one example) is going to make marketing and brand managers better aware of the need for custom content in general and more specifically for various trade and consumer materials.  Some things amaze me, like this year's social media and content marketing predictions list.  0160; What does one sent email
This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Savvy business tweeters can filter out the cacophony and create valuable This post was originally published on the WebMarketCentral blog in January 2010. Despite the fact that Twitter has more than 32 million users , has
You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon . Online reputation management gives you at least some control over what they'll find. ***** technorati tags: Lee Odden, digital reputation management, Jon Rognerud, Guy In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it.
Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. Tags: B2B marketing , lead management , lead scoring :: Add to del.icio.us Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us TrackBack
In this post, I want to expand on my original post to discuss how PR can play a more conscious role in SEO, whether a press release, blog posting, case study, white paper and more.   From a social media perspective, can you tag keywords to your release or submit it to popular ranking sites, such as digg, delicious, reddit and others?   This would include I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O.