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Friday, June 27, 2008
Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |
Framework
Trend map 2007+
Extinction Timeline
SAP White Paper: Service Delivery Innovation
White Paper: The Seven MegaTrends of Professional Services
About Ross Dawson
Keynote Speaking/Strategy
Future Exploration Network
AHT Group
Books and Reports
Recent Media Appearances
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Tuesday, October 7, 2008
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More Resources
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Sunday, January 25, 2009
In addition to SEO, bookmarketing sites/services like Digg , Delicious , StumbleUpon , and Facebook’s share application can further extend your news to key audiences.
Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. I recommend using delicious to bookmark press releases, website pages, white papers and other information related to your company.
This is the fourth post in a 6 part series on using social media. In this fourth installment,
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Friday, June 27, 2008
Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |
Framework
Trend map 2007+
Extinction Timeline
SAP White Paper: Service Delivery Innovation
White Paper: The Seven MegaTrends of Professional Services
Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made
PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the About Ross Dawson
Keynote Speaking/Strategy
Future Exploration Network
AHT Group
Books and Reports
Recent Media Appearances
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Tuesday, June 30, 2009
2) business blog (4) business blogging (5) business bloggingadvertising (2) businessblog (4) buyers (1) buying media (1) BzzAgent (1) call to action (2) calls to action (1) career (3) cartoon (11) celebrity (1) CEO (1) Closed Loop Marketing (6) comments (1) compelling offers (1) competition (3) content (5) content creation (5) content marketing (14) contest (3) conversation (2) conversion (1) crm (4) crm20 (1) customer
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Monday, December 14, 2009
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***** If you've made it this far, you may want to download this complimentary white paper on attracting and retaining customers with content . *****
I think the ability to backlink to outlets like Digg (as just one example) is going to make marketing and brand managers better aware of the need for custom content in general and more specifically for various trade and consumer materials. Some things amaze me, like this year's social media and content marketing predictions list. 0160; What does one sent email
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Wednesday, February 10, 2010
This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content.
Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Savvy business tweeters can filter out the cacophony and create valuable This post was originally published on the WebMarketCentral blog in January 2010.
Despite the fact that Twitter has more than 32 million users , has
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Monday, January 5, 2009
You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon . Online reputation management gives you at least some control over what they'll find. ***** technorati tags: Lee Odden, digital reputation management, Jon Rognerud, Guy In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it.
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Friday, July 31, 2009
Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. Tags: B2B marketing , lead management , lead scoring :: Add to del.icio.us Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us TrackBack
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Thursday, June 12, 2008
In this post, I want to expand on my original post to discuss how PR can play a more conscious role in SEO, whether a press release, blog posting, case study, white paper and more.
From a social media perspective, can you tag keywords to your release or submit it to popular ranking sites, such as digg, delicious, reddit and others?
This would include I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O.
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