Marketing Insider Group

DECEMBER 18, 2023

On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. That last bit is important.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Aberdeen

JULY 1, 2019

A recent survey showed that for every 1% increase in the likelihood that companies will expand their spend on RPO, they increase the likelihood of reducing employee turnover by 47%. Within this context, Aberdeen has concluded that there can be little doubt left about the value-add of partnering with a RPO provider.

SME 40

SME Class Acquisitions Work Management 40

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Hinge Marketing

NOVEMBER 3, 2021

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

SendX

OCTOBER 8, 2020

But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you. Event Management, Surveys and Social Campaigns: Native Event Management tools, in-built surveys and social campaigns are some niche tools provided by Constant Contact, which can be invaluable for quite a few businesses.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Content Standard

AUGUST 9, 2023

Market research – Take audience survey research and ask AI to identify common patterns or themes. All factors considered, it’s best to prioritize creating expert, original, and user-focused content to differentiate your brand from the vast amount of similar-sounding information indexed alongside it.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90