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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. That’s up from less than 2% in 2022.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). This does not mean necessarily the Death of a Salesman, but unless value can be added / delivered …. We are at a turning point – literally the end of sales as we know it….