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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Engineers get bombarded with product-focused marketing. What Can You Do?

Tactics 75
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Business Development Team Structure

Hinge Marketing

They assemble and manage the team, planning and coordinating multi-channel activities. What are your true differentiators? What is the most efficient channel to reach your target audience? Networker— Networking has not gone away, it’s just expanded to digital channels. How should you price your services?

Business 127
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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Will generative AI replace my human content creators?

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Moreover, many of these deals were multi-million dollar sales, and compared to the modest investment for the sales tools, derived enormous return on investment gains. Alinean developed a tool based on the case study research for use by sales, channel partners and consultants in making the business case for the utility.

ROI 40
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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals. Can you provide a snapshot of some of the companies utilizing your solution(s) and for what improvements they have realized?