Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This accelerates the sales cycle and brings deals to closure faster.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Ranking Lead Scoring 100

Madison Logic

JUNE 14, 2023

The Challenge Rachel Simon, the Senior Manager of Demand Generation at AgentSync, is responsible for overseeing the company’s digital media, nurture programs, and account-based efforts. Madison Logic’s insights and capabilities have influenced over 40 opportunities for the AgentSync team, contributing to approximately $9.6

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Televerde

AUGUST 10, 2021

Whether you’re a small startup or large corporation, odds are your company focuses quite a bit on sales metrics. Sales velocity is one of the best ways to truly understand the effectiveness of your marketing and sales efforts as well as the overall health of your company. What is Sales Velocity? Assess Your Sales Process.

Sales Management 52

Sales Management Top of Funnel Lead Qualification Tips 52

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors. The transformative power of HubSpot for manufacturing is evident.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. You need a clear roadmap instead of implementing hit-or-miss marketing tactics.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Ask clarifying questions to understand their current processes and identify potential areas where your product can improve efficiency or effectiveness.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Salesforce Marketing Cloud

JULY 23, 2021

Customer objections can be difficult for sales reps to handle, and many professionals get nervous when they find themselves facing one. Most objections can be effectively handled by a knowledgeable sales team equipped with a simple reframing strategy that puts the issue in perspective. SIGN UP NOW.

Work Management 98

Work Management Pricing Price Sales Cycle 98

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. What Is a Sales Objection? How to Overcome Common Sales Objections 2.1 Is This a Sales Call?” Contents 1.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Beyond ROI and conversion: engaged time.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Ask clarifying questions to understand their current processes and identify potential areas where your product can improve efficiency or effectiveness.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

B2B Digital Marketer

MARCH 28, 2024

08:43 – 10:12) Sharon underscores the significance of precise audience targeting and provides a nuanced view on leveraging full-funnel marketing for B2B success. (10:16 10:16 – 12:21) Guidance on diversifying efforts across the marketing funnel to secure future growth, coupled with actionable marketing strategy tips. (15:10

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Hinge Marketing

MAY 23, 2019

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. Traditional and digital marketing and sales tactics aren’t working as well as they once did. The Alterra Group reports that ABM shows a higher ROI than other marketing activities.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Only B2B

FEBRUARY 21, 2024

Boost Lead Quality: Identify prospects with genuine buying intent, maximizing your ROI and saving you valuable time and resources. Streamlined Sales Process: Equip your sales team with valuable insights into prospects that allow them to tailor their outreach, shorten sales cycles, and close deals faster.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. What is content marketing ROI? The problem with Calculating ROI In Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Tiecas

SEPTEMBER 5, 2023

It defines the target audience, the value proposition and the key messages that differentiate a company from its competitors. A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. This balance is achieved by ensuring active and open communication between both departments.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. This balance is achieved by ensuring active and open communication between both departments.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

SalesIntel

APRIL 7, 2022

While often used interchangeably, sales and marketing are two separate functions within a business. While you may be concerned with your sales team meeting their quotas, your colleagues in marketing are likely focused on campaign ROI. This balance is achieved by ensuring active and open communication between both departments.

Paid Search Agency 52

Paid Search Agency Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 52

Kaon

JULY 31, 2015

This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. Lastly, marketers need to be able to provide this engaging and effective customer experience regardless of the venue, be it at a conference, trade show or sales meeting, or online.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Martech

AUGUST 22, 2023

She added, “This tech focus makes ABM all about campaigns and touches versus creating differentiated relevant moments, interactions and experiences.” Getting closer to high-value sales The ABM strategy shouldn’t be confused with lead generation and getting new prospects into the sales pipeline. Get MarTech! In your inbox.

Account Based Marketing 98

Account Based Marketing ABM Planning Paid Search Agency 98

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

B2B Digital Marketer

OCTOBER 12, 2023

In this episode, you’ll learn: The importance of differentiating between demand capture and demand building in your marketing strategy. Effective testimonials can significantly impact the buyer’s decision-making process. How to map out your buyer’s journey and tailor your content accordingly.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Rollworks

MAY 29, 2019

ABM tactics continue to grow in popularity as marketers realize just how effective they can be. If you’re still on the fence about implementing ABM, briefly consider the following statistics : 87% of marketers agree that ABM delivers a better ROI than other marketing activities. 5 ABM Tactics for 2019.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Tactics 40

The ROI Guy

FEBRUARY 8, 2017

Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. If you want to advance partner sales and marketing capabilities, you have to fight it out with your competitors just to get a little mindshare or engage in costly deal specific discounts just to win more business.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40