Webbiquity

JUNE 24, 2013

To differentiate their content, and companies, in a crowded market, content creators must “expand their traditional notions of corporate identity to include language, the words a company uses, and tone of voice. Branding, after all, is about differentiation. ” Which is pretty much what WPO is. • What words do they use?”

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

JANUARY 16, 2018

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. BestBuy, for example, maintains that the rival store must be located within a 25-mile radius.

Pricing 81

Pricing Price Work Management Marketing Management 81

Webbiquity

SEPTEMBER 20, 2016

There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. Please don’t ask for a client list, however. 3) What types of online tools do you use?

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

JANUARY 14, 2014

Shannon Johnson presents an excellent collection of resources to help curate content for Twitter (or other uses), ranging from Feedly (which lets you follow pretty much anything—blogs, #topics, vimdeo and YouTube channels, tumblrs, comics, recipes, news sites, podcasts, magazines and more) to StumbleUpon. .”

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! The smart money will build a technology to gather, sort, and filter stories from every corner of the world, and couple it with smart and thoughtful humans to do the editing. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically.

Twitter 209

Twitter Paid Search Agency Advertising Agencies Work Management 209

Webbiquity

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JULY 31, 2012

Focus on your differentiators. If your pricing model is necessarily complex, simplify presentation for the web by providing a wide range with a narrower “most cost” range, similar to the way Mack Collier explains the cost of social media. Offer discounts based on organization type (e.g.,

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Planning 100

Webbiquity

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

JANUARY 6, 2015

Noting that “Positioning as a ‘leader’ is generally a difficult proposition because every company claims to be a leaders; if everyone is a leader, then leadership as point of differentiation has lost its luster,” Frank Strong suggests nine alternative positioning strategies that are less shopworn and more defensible.

PR 100

PR Tips Best Practices Press 100

Webbiquity

FEBRUARY 7, 2011

Now that social networks have global reach, account for a significant percentage of time spent online, and are increasingly being adopted as core marketing channels, Danny Flamberg says the next steps are about differentiation, quality, and accurately valuing brand advocates. Is social media making you anti-social? by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 15, 2013

It’s unclear whether or not these are still available, but Diana Adams highlights custom Nike sneaker designs from Daniel Reese that range from Twitter and Pac Man to Super Mario and Flash (the superhero, not the software). 25 New Nike Designs Including Twitter, Google & Michael Jackson! by Bit Rebels. 31 Jokes for NERDS! .”

Marketing AI 100

Marketing AI Best Practices Business Paid Search Agency 100

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Who to follow on Google Plus?

Google 100

Google Tactics Tips Best Practices 100