markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. Personally, I use smart tagging on contacts with automated workflows in my marketing automation to do this. Before you do this, I suggest you organize all your tags in a tagging schema. Clarity matters.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

6sense

DECEMBER 9, 2021

This, coupled with the fact that only 20% of buyers are in-market for services in a given year, and just 5% in a given quarter, is why buyer intent is becoming increasingly important. Buyer intent is an underutilized resource for today’s marketers and sellers. Tags: #B2B sales #homepage. Facebook Twitter LinkedIn Email Share.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

ClickZ

JANUARY 24, 2020

They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. Capitalize on these for differentiation in the market.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

LiveRamp

JUNE 27, 2019

Understanding the degree (or change in degree) of topic consumption by a specific company can be a great indicator of possible purchase intent. It’s also important to think about how you can leverage your own first-party intent signals combined with third-party to create scale and competitive differentiation within specific accounts.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

WebMarketCentral

JANUARY 2, 2008

The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. In summary, strong customer relationships are vital to building affinity, which the CMO Council study concludes is "the most accurate predictor of customers' purchasing intentions and decisions."

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147