Buyer Intent Differentiation Purchase Intent Tagging 
6sense
DECEMBER 9, 2021
Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .
LiveRamp
JUNE 27, 2019
Understanding the degree (or change in degree) of topic consumption by a specific company can be a great indicator of possible purchase intent. It’s also important to think about how you can leverage your own first-party intent signals combined with third-party to create scale and competitive differentiation within specific accounts.
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