Madison Logic

MAY 24, 2023

According to the Forrester Report, “One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. A few years ago, having any sales enablement processes at all was a differentiator among sales teams. The Return of Cold Calling.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

NetLine

DECEMBER 18, 2023

Intent data can identify the competitors that prospects also consider, so you can utilize competitive take-out messaging to highlight your brand’s key differentiators—such as more robust features, accessible price points, and user experience. As you experiment with intent data, remember to remain mindful of consumer privacy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Social Sharing Widgets.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Outgrow

APRIL 9, 2024

Potential privacy risks and benefits of on-device AI proliferation. Saksham Sharda: So are there any risks that this proliferation across different platforms can lead to any danger to user privacy or data security? On the hard KPI side, we measure everything from awareness down to purchase intent.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Porch Group Media

JULY 29, 2019

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. Other obstacles include privacy concerns and regulations (19%), increasing costs of current channels (16%) and internal issues such as limited resources (16%). A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

QuanticMind

OCTOBER 24, 2017

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. The rise of store visit tracking also gave rise to privacy issues, particularly credit card tracking. Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

NetLine

MARCH 2, 2023

What is the Definition of B2B Buyer Intent Data? According to Gartner , “ intent data is information that indicates prospects’ level of interest in a particular product or service online.” Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75