Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Social Sharing Widgets.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45