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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Want more data and trends? Let’s take a look at the breakdown for Apple: Apple Mail Privacy Protection: 26.2%. Apple Mail Privacy Protection: 25.9%.

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Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

Every month, we’re sharing the top trends and shifts we see with email client market share. But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Similar to Gmail, Apple Mail opens won’t differentiate between iPhone, Mac, or iPad.

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Email Client Market Share: Trends from August to October 2022

Litmus

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. What’s trending with your subscribers?

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Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection

Litmus

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th.

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Email Client Market Share in July 2022

Litmus

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

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Email Client Market Share in May 2022

Litmus

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI plays a pivotal role in enhancing these experiences.