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Putting Differentiated Value in B2B Value Calculators

Mereo

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. Salespeople need to cut to the chase with the benefits that differentiate them from the competition and drive the buyer to act. Emphasize Differentiated Value.

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Competitor mapping: The benefits and how to create your own

Sprout Social

There are more benefits to competitor mapping, but let’s walk through some of our favorites: competitive product analysis, marketing competitive analysis and social media analysis. This type of analysis can help you discover how your brand can differentiate itself through marketing. You can also consider replacement competitors.

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What Is a Product Description?

ClearVoice

We’re here to help you choose the most appropriate content types to fulfill your content strategy. A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer. What is a product description? Dimensions.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Well received, our interview was not recorded at Ignite due to Chatham House rules, but I did provide a detailed summary for Propolis following the event. And what a role model wouldn’t you become for your team, CMO. How basic, and yet, how easily glossed over or missed is it, due typically to more pressing project or team demands?

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Striking the Perfect Balance: Cost-Effective Yet High-Quality Content Outsourcing

ClearVoice

You’ll easily reap benefits like: Maximizing content value: Achieve more with your budget by accessing specialized skills and innovative ideas, bypassing the cost of a full-time team. You need to continually elevate the quality of your content by differentiating your brand and prioritizing excellence through your content production.

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How to Use AI to Meet Your ESG Goals Faster

Salesforce Marketing Cloud

With a crush of new and emerging requirements and standards, ESG teams at a wide range of organizations are increasingly being burdened with administrative and reporting mandates. The world of generative AI unlocks boundless possibilities for ESG teams to tap into, offering many routes to experiment with both strategy and reporting.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

How can you ensure the leads that your passing to your sales team are a good fit for your business? Since these people need your business the most, your sales team should have an easier time closing deals. They'll know exactly how to differentiate your product or service to make it attractive to your target audience.