Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 8, 2010

Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. You can even create collages like the one I use for my Twitter page background. Tweetdeck for Twitter is one. Most are free, all are bargains. Photo/video. For photo editing, though, I like Zoner PhotoStudio.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Each social network has a different culture and style.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Deforestation is a great tie-in to product discounts.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 24, 2013

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50