develop help relationship 
ClearVoice
JANUARY 14, 2020
If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. If you feel that, overall, you are a fit for a publication, you’ll want to approach it as a business relationship to potentially be built. Does the publication accept guest blogs from industry experts?
ClearVoice
OCTOBER 9, 2018
Find out what the movers and shakers are trying to move and shake, and then see how you can help them. I had a car dealer client that wanted to help make their city better. You are only ever one screw-up away from blowing your relationship with local media. Read the paper, blogs, etc. Do not lie to them.
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KoMarketing Associates
JANUARY 26, 2016
As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Develop a Data-Driven Strategy.
Adobe Experience Cloud Blog
APRIL 21, 2014
We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Frank Passantino suggested this KPI in a recent Marketo blog. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.
Directive Agency
JUNE 24, 2019
Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? Cyrus Shepard : Yeah.
Directive Agency
JUNE 24, 2019
Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? Cyrus Shepard : Yeah.
Marketing Insider Group
JANUARY 2, 2013
But that even is giving way to a relationship economy where trust is power. Be Helpful – In this age of commodities, people buy from who they trust. Writing educational, helpful content can be useful in building trust. To help customers, you can’t write about your products. I hope you find this advice helpful.
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