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The Ultimate User-Generated Content Guide

Sprout Social

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. ComScore found brand engagement increases 28% when user-generated content is used in product videos. Businesses then use this content on their website or social media networks to promote their brand.

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How to Create an Effective Social Media Content Strategy

Valasys

You should know who are your audiences and what demographics they fall under. Interestingly, your social media marketing strategy isn’t just about knowing the pain-points of your prospects and customers and what product history they have with you. Marketers should also learn what interests their audiences. Wrapping Things Up.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

At the launch of the Knowledge Graph, Google Product management Director Johanna Wright said, “ We’re in the early phases of moving from being an information engine to becoming a knowledge engine , and these enhancements are one step in that direction.” Get referenced in other Wiki pages.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. In sum, Techrigy is an interesting product on its own, but the real story here is the potential for merging social media with other marketing systems.

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What Institutional Knowledge Matters Most for Marketers?

Marketing Insider Group

To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Institutional knowledge is typically managed in a centralized database called a corporate wiki , which is regularly expanded and edited by designated team members. Let’s start with two key definitions.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Home > Publications & Products. > Questions You Need to Ask: To begin improving information literacy within your organization, start with a fundamental assessment that includes your information infrastructure, the demographics of employees and information literacy competencies. QuickLinks. Inside SLA. Membership. SLA Community.