Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Email analytics are powerful… and also dangerous. Used incorrectly, analytics give you complete confidence to make bad decisions.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SmartBug Media

JANUARY 17, 2020

If you’re collecting personal data (let’s say for an email marketing campaign) to support your Saas marketing strategy , you will need to clearly outline why you are collecting this information and what it will be used for. In addition, if you have that little checkbox underneath the form to request more information that says “SIGN ME UP!”

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. Think more big-picture research and demographic data, like competitive analysis, broader consumer trends, or reviews from sites like Google or Tripadvisor.

Personalization 62

Personalization Privacy Protection Data Hygiene Paid Search Agency 62

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min It’s Data Privacy Day.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Choozle

FEBRUARY 19, 2019

Moreover, nine out of 10 Americans worry about online privacy and data security, with 54 percent citing identity theft and 16 percent credit card fraud as top concerns. As consumers get savvier and become informed, marketers have their work cut out for them in setting consumers’ minds at ease. Census information.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Martech

MAY 18, 2022

key compliance issues with Google Analytics is that it saves user data, including information about EU residents, on U.S.-based However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU. Alternatives don’t offer demographic data. One of the ??key based cloud servers.

Marketing Analytics Tools 83

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 83

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. All the information your reader needs may be in the subject line.”. Especially if they’re global or are from a demographic different than yours. That’s where the subject line comes in.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Single Grain

AUGUST 7, 2023

QR Codes : Using QR codes that can be scanned by mobile devices to provide information or link to a website. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). Indonesia, Brazil and Russia).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. RECOMMENDED RESOURCE : You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say). Use A/B tests to understand your target demographic better, and spoon-feed them the content they respond best to. Expert Tip: Be prepared to fail.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. RECOMMENDED RESOURCE : You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say). Use A/B tests to understand your target demographic better, and spoon-feed them the content they respond best to. Expert Tip: Be prepared to fail.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52