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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? 30% of companies plan to increase their investment in intent data.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Think of intent data as your secret weapon, giving you unprecedented insight into the minds of your ideal customers (or rather, their online searches and website visits). It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

These tools can help marketers leverage insights to create audience targeting campaigns based on engagement, show relevant messages, and nurture audiences toward their desired outcomes. Buyer intent is an underutilized resource for today’s marketers and sellers. Nothing shows buyer intent better than who is checking out what you offer.

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Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

She mentions the necessity of optimizing your efforts based on different demographics within your audience. 5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Key Findings from the ABM Benchmark Survey.

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B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

Porch Group Media

Forrester). For example, life events are a strong indicator of purchase intent. Perhaps you have segmented your customer database by demographics to create a look-alike audience for acquisition. Using this intelligence, we are able to create complex and effective formulas, which classify user intent.