Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. This approach also provides data about specific demographics. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people.
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