Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form. Their lead-scoring slate is wiped clean, and they can’t reach MQL status until that time window is up — unless they fill out a demo form. Let’s look at another lead scoring example with Debbie and Tyson.
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