Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. You need to make sure you're being deliberate in your prospecting mix because buyers have a lot more options these days to signal interest (visiting a site, converting on an offer, signing up for a demo, etc.). Sales Calls.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Seismic

JANUARY 9, 2023

In sales terms, your outcomes can be the number of calls you make or demos completed in a day, whereas investments could be the time you spend on those activities. Never stop growing Get a demo. In less than an hour per day, sellers can participate in online discussions and build credibility with buyers on channels like LinkedIn.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. While a glossary page or another form of top of the funnel content might not be the best place to drop a “request a quote” or “schedule a demo” form, problem-solving content might be the perfect spot as visitors there are most likely a good way down the funnel. Don’t Overlook the Power of LinkedIn. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

PathFactory

JUNE 28, 2023

My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts. The idea is you use a branded template and build out a special site for your booth staff to use to demo your product.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. Calendly Calendly makes it a no-brainer when it comes to scheduling demos.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Valasys

FEBRUARY 17, 2023

LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain. With over 5 million users on the platform, LinkedIn is a gold mine for B2B marketers to score quality leads. You can source leads with higher conversion rates by creating hyper-specific and targeted ads.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Learn about all the features LinkedIn has to offer and exploit them. Demo Offers and Free Trials (21%). E-newsletters (80%). Website Articles (78%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Biznology

OCTOBER 18, 2016

Collect: Demo-, Geo-, Psycho-Graphic Lists. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Collect: Demo-, Geo-, Psycho-Graphic Lists. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. ” Over on LinkedIn , a marketer from Amsterdam said: “It’s not about the brand, but the value, right? How Much Control Do You Want?

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. 57) Microsite.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. These work super well for complementing demo content to show how something works or how to use a new feature on your website, blog, or in your software. Microsites. Animated GIFs. Illustrations.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. These work super well for complementing demo content to show how something works or how to use a new feature on your website, blog, or in your software. Microsites. Animated GIFs. Illustrations.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168