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What is a Hand-Raiser [+How to Run One Like a Pro]

Hubspot

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. Generally speaking, they need to be wooed — meaning they need to get something in exchange for their information. Through Paid Advertising.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Many email providers also allow marketers to embed videos into their emails by including the YouTube link.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service.

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The Power of Video Marketing

Bluetext

So much so that brands and companies recognize the power of audiovisual advertising opportunities and pump out more video content than ever before. But looking just beyond social media trends, video marketing remains highly effective across all platforms. Company Culture. Product Demonstration.

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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 56% of companies have already invested in webinars. The brain processes visual information 60,000x faster than text.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. Hold those horses! There are some drawbacks to an SEO-only focus.

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How to Make a Webinar Your Audience Will Love

Vidyard

Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 51% of companies have already invested in webinars. Webinars generate leads.