Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos. Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? First Things First – Establish Your Social Media Goals. Use the Right Tools for Social Media Measurement.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started. Focus on the funnel.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. The agency alternative.

Account Based Marketing 92

Account Based Marketing ABM Paid Content Cost 92

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help.

Paid Social Agency 93

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 93

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. ROI is Higher and Easier to Measure Showing ROI is something marketers have always struggled with in the past.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Great digital marketers, on the other hand, are figuring out different ways to capture the same visibility and impact as pre-COVID-19 in-person events—and thus a better ROI. And it’s not through webinars or Zoom meetings….

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

OCTOBER 4, 2021

Sprout’s Competitor Reports allow you to monitor your competitor’s performance across Facebook, Instagram and Twitter. Parse your paid performance . Many marketers know how effective paid social media can be in boosting the reach and impact of your social posts.

Advertising Agencies 118

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 118

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). However, paid advertising can be challenging today for a few reasons: Paid channels are more competitive than ever. They optimize paid ad dollars.

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. Hold those horses!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Outbound Engine

APRIL 15, 2019

Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Organic social media is great, but paid social media advertising is even better. Paid ads help increase brand recognition by getting your business and brand in front of more eyes. Use marketing automation. Exclusivity.

Buy 40

Buy Marketing Automation Services Leads Lead 40

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” Investing in paid social in 2023 is like buying the dip during a stock crash. Just kidding.)

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

EveryoneSocial

JANUARY 26, 2023

Okay, cake analogies aside, social amplification takes your content consumption to the next level and ensures people ACTUALLY see what your company creates. We know your company’s social media pages still matter, but sharing a piece of content once and moving on just isn’t enough for maximum influence today.

Paid Content 52

Paid Content Social Media ROI Marketing Automation Services 52

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

TrustRadius Marketing

SEPTEMBER 8, 2022

Vendors who only present custom pricing will usually not offer a free trial, and you will have to contact their sales team for a demo. Paid versions of more sophisticated software can cost hundreds or even thousands per month. Top-tier plans are usually designed for agencies, medium to large companies, and enterprises.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

LEADership

AUGUST 12, 2014

Finance is breathing down the CMOs neck questioning the purpose of all the lead generation activities and demanding ROI. This is a fairly typical scenario in large and medium-sized B2B companies. Thats when the specialist can show your company some measurable results. But it doesnt have to be this way.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 120

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 120

EveryoneSocial

JANUARY 16, 2018

Facebook Feed Changing. No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers. But the current state of Facebook shouldn’t be a surprise to anyone; as the saying goes, you reap what you sow. Here’s why. Have 50,000 employees?

Facebook 68

Facebook Brand Identity Branding Paid Social Agency 68

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? Not only can you reach more of your potential customers with digital marketing, but you can also prove ROI associated with your marketing efforts by using tracking. Put Your Company’s Name in Your Prospect’s Inbox. Providing a product demo video.

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Metadata

FEBRUARY 6, 2023

We recently did an AMA with Heather Samee , Growth Marketing Manager at Armorblox, a tech company offering cloud email security that detects and remediates sophisticated email threats and prevents data loss. However, we limit the forms to only lead gen ads, which offer a demo and a $100 gift card upon completion of the demo.

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

MAY 9, 2023

Meanwhile, the Millennial age group (25-34 year-olds) is most active on Facebook and Instagram , And 38.9% Since video is available on nearly every social media network, posting your video ads on various platforms can attract an even broader audience. Video advertising comes with other benefits that can affect your ROI.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. You can request a demo in order to get a quote. You can contact them to book a demo and receive a quote.

Budget Programs 64

Budget Programs Enterprise Management Work Management Tools 64

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. What is a Banner Ad?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Metadata

AUGUST 21, 2020

This is the time for supporting the growth of the brand and the customer. The list is lengthy, but it’s filled with techniques that can provide a lasting positive impact and high ROI when done effectively. Example 1: Run paid social to target ideal customers in a market. Program: DoorDash Demo campaign.

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

Hubspot

NOVEMBER 25, 2019

You probably already know that a lot of time and effort comes with successful social media management. It's not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. Sprout Social. Source: Sprout Social.

Marketing AI 101

Marketing AI Paid Content Budget Programs Social Media 101

Digital Marketing World Forum

SEPTEMBER 6, 2019

After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara Jones left the entertainment industry during ‘the early days’ of social media because she saw the opportunity for brands and agencies to collaborate with, and benefit from the power of online influencers.

Paid Social Agency 40

Paid Social Agency Media Advertising Agencies Paid Search Agency 40

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

SEPTEMBER 1, 2022

Deciding which specific tools will help you get more qualified leads and reap a higher return on investment (ROI) from your marketing efforts is a big, red question mark. 78% of companies reported using automation in 2021. Lead generation and SEO are essential in helping your customers find you and see how awesome your company is.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52