SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). We made sure Sales knew who had attended. Location based information.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

JUNE 28, 2013

Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. At Marketo we run hundreds of webinars a year. Personally, I find traditional webinars very dry, especially product demos which I am responsible for. Enhancing Sales Meetings.

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing' Speak to what you know.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

DiscoverOrg

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Nurture leads. Higher retention rates.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

PathFactory

AUGUST 22, 2018

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event strategy, there is so much more to it than just showing up. We still run upwards of 400 of these events a year. Having a planner onsite helps tremendously.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

DiscoverOrg

SEPTEMBER 17, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Adobe Experience Cloud Blog

DECEMBER 12, 2013

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Event Marketing' So how do you effectively repurpose your webinar?

Webinar Metrics 48

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Video for Sales Statistics 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92