ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. You can even ask Alexa! We’re working out or Dynamics or Salesforce.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Heinz Marketing

JULY 18, 2021

Google Analytics: Check Pageview. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. Check out [link] for more information, request a demo , follow them on Twitter , and read user reviews here.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Albacross

JANUARY 17, 2020

Calendly Calendly makes it a no-brainer when it comes to scheduling demos. I love their integration with Intercom, so leads can self-serve demos on their own. Airtable If you're still using Google Sheets in 2020. Airtable If you're still using Google Sheets in 2020. Wendy Choi Chain of Demand. I'm really liking it.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

SEPTEMBER 3, 2018

You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found. But I think that VR type of technology is going to push traditional demos and that type of experience to a new level. If you’re listening on the podcast, thank you for subscribing.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Vidyard

SEPTEMBER 24, 2019

YouTube is the largest social network and the second-largest search engine in the world, right behind Google. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more. Watch a 3-minute demo. Free Video Hosting Options.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. We’re going to show you a demo of that, it’s pretty slick. I know that this prospect uses Eloqua.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Convince & Convert

JANUARY 11, 2017

They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever. You’re going to give the attribution to a Google search when, in fact, it was actually a tweet.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

KoMarketing Associates

JULY 21, 2015

Request a Demo. The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Daily Blog Updates. Company Updates. Premium” Content or Subscription Based Content. Request an Evaluation. Free Trial.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Vidyard

JULY 21, 2017

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry. Capture new leads with forwarded emails.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. You can view social selling trainer Gabe Villamizar providing a demo of the service here. Blog (optional).

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This means that if your viewers click and watch a two-minute video, those two minutes will end up making your site content more sticky, and thereby more likely to appear in Google search results. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Single Grain

AUGUST 21, 2014

Researching different programs, viewing online demos and reading case studies from companies that have successfully launched MA programs can help you decide if these systems will be a good fit for you. Not all MA programs are created equal. Ask for free trials. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 1, 2014

Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up.

Spending 48

Spending Top of Funnel Sales Qualified Leads Funnel Advertising 48