Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. They can also choose how to target those segments using software offerings like email and copy templates. Image Source.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Hubspot

DECEMBER 23, 2022

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Sales prospecting software solves both of these problems by helping salespeople find, qualify, and prioritize leads.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

DECEMBER 10, 2018

As marketers, we’ve all received generic, templated emails from sales development reps. Hear how the Demandbase Conversion Solution made our sales team create more effective outreach. Less time wasted on unqualified leads. You’ve got to move from a strategic alignment to operational alignment.”. They’re annoying.

Account Based Marketing 40

Account Based Marketing B2B Sales Marketing Strategy Marketing & Strategy 40

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. There are many persona templates available online; here is an example of one HubSpot offers: Content strategy. Terminus, Demandbase).

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

NetLine

MAY 1, 2018

Head on over to our booth and connect with our lead gen experts. This slide provides a new perspective on case study templates that incorporates the way that people enjoy consuming information – a story arc. And we know a way to make that happen, where marketers are only paying for the leads they want. And it begins!

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 9, 2009

  Marketing tried to help buy scoring leads and only passing the ones that met certain criteria, but this still meant a heavy burden for sales, who had to look through pages of online data for the leads that were given to them. Sales is notified when leads visit your site. Email templates are kept in the CRM.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

ClickZ

JUNE 17, 2020

Here is an overview of the methodology we used when compiling this list: The martech provider must have been around for at least 5 years and be an industry leading solution. 5: Demandbase: Account-based marketing (ABM) platform. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

TrustRadius Marketing

OCTOBER 3, 2022

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Enhance lead scoring. Scoring leads from intent data can be incredibly difficult without an ABM platform.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

PureB2B

MAY 30, 2022

It’s grown in popularity in the past several years as sales and marketing teams have access to more and more tools to target, and companies realize that this fine targeting leads to increased ROI. It's easy to get caught up in vanity metrics and forget that the goal of your content isn’t traffic, but generating sales qualified leads (SQLs).

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

It’s grown in popularity in the past several years as sales and marketing teams have access to more and more tools to target, and companies realize that this fine targeting leads to increased ROI. Information asymmetry leads to teams having a disconnect that can slow things down, and reduce the flow of leads into your pipeline.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Engagio

JANUARY 5, 2021

At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum? Learn more about Demandbase Personalization. In other words, you cannot use it the same way you use tokens.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Engagio

DECEMBER 4, 2023

Anthony Balestras Team Lead Sales Development, Orum Why you should follow Anthony: Anthony has experience as an SDR or SDR team lead ranging from Seasless.ai, Teamflow, and now at Orum. Now, as a team lead at Orum, he manages a team of 13 SDRs. His career has spanned from being a BDR to leading a BDR team.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Outgrow

MARCH 5, 2020

It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. The templates on Outgrow do not require the use of web developers or designers. With Outgrow you can generate qualified leads, segment audience and analyze data. It has over 150 templates and themes.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Vidyard

JUNE 14, 2016

This happens because all marketers have been stuck in the lead generation mindset for so long. But when we target those individual leads and not a company at large, we’re: not accounting for the fact that decisions are not made by one, single person at any company, and. Be careful with this templated tactic, though.

Account Based Marketing 50

Account Based Marketing ABM Paid Search Agency Marketing Automation Services 50

DealSignal

MARCH 20, 2018

The demand gen teams we work with tend to be proactive; they’ve got high growth targets and need to meet a certain goal—it could be a lead quota, an opportunity quota, it could just be new business—but they need to scale quickly. Each one can take significant internal resources to move through the pipeline and then service.

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

The ABM Agency

APRIL 30, 2023

A Shift in Focus: From Leads to Accounts The Four Pillars of Account Based Marketing Benefits of Account Based Marketing a. A Shift in Focus: From Leads to Accounts The primary difference between ABM and conventional marketing tactics lies in their respective focus areas. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Perkuto

APRIL 2, 2019

If using this feature, I recommend that a “Wait List” landing page should become a standard include for tokenized webinar/event program templates, along with registration and thank you pages. . Recommended Templates: Sales users can access AI-recommended templates when composing a message. Event Program Goals. More Resources.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Get the Social Media Calendar Template. Start planning out your business' social media posts using this easy-to-use social calendar template. “Why does someone become a lead? And of those, few buy. Their problem?

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Engagio

OCTOBER 20, 2020

Manual Lead Generation. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. This is a great way to get quality leads at a fraction of the price. First, you’ll want to start by carefully documenting your internal process for manual lead generation.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. Get the Social Media Calendar Template Start planning out your business' social media posts using this easy-to-use social calendar template. “Why does someone become a lead? And of those, few buy. Their problem?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

DemandBase

OCTOBER 20, 2020

Manual Lead Generation. There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. This is a great way to get quality leads at a fraction of the price. First, you’ll want to start by carefully documenting your internal process for manual lead generation.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52