Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Why we care.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Martech

MAY 3, 2023

Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. It’s the journey that potential customers take from first hearing about your brand to purchasing.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Demandbase. In this case, intent data can be useful.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. but what if you could know who is looking to purchase a solution that your company happens to sell? Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Platforms, not point solutions.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Engagio

OCTOBER 11, 2021

Marketing Automation had the Marketing department focused on driving leads but Sales was still focused on selling to accounts. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. For starters, lead volume and quality are decreasing while buying cycles are growing longer. So what do you have to contend with?

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! By focusing on intent-based advertising, you can improve your targeting and drive more qualified leads. Warm-Up Accounts Before Email Blasts Email marketing can be a highly effective way to nurture leads and drive conversions. appeared first on Demandbase.

ROI 71

ROI Ads Allocation DemandBase 71

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Ruth Stevens: Data Leads the Way. At the account level, we need to understand their needs, how they buy, and who is involved in the purchase decision. Follow Masha on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 14, 2021

Here’s a visualization we drew up that depicts how convoluted the path to purchase can be. Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. The post 7 Tips to Prepare B2B Marketers for the New Reality appeared first on Account-Based Marketing – Demandbase.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Stop counting leads. Get laser-focused on bottom-of-the-funnel success metrics like marketing- and sales-qualified leads (MQLs and SQLs), opportunities, wins, and revenue. Purchase Intent. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. Marketers say they're acting on these concerns by cutting back on use of third party data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. Sales reps in most B2B tech firms ignore up to 70% of leads provided by marketing. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Engagio

JANUARY 20, 2024

The idea that we would make someone fill out a form to get a piece of content, have them check the boxes, then call that a lead is crazy. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process. . “I feel like MQL ‘s are totally useless. Buyers don’t operate that way.”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

JUNE 29, 2021

With other data, you may have to purchase it. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.).

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

JUNE 18, 2020

After an abundance of hard work, you find yourself high up on the corporate ladder and in a leadership position that enables you to make purchasing recommendations in hopes to benefit your company’s initiatives. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

MARCH 4, 2019

Going back around 13 or 14 years, marketers’ interest tipped toward digital measurability, but in doing so somewhat lost touch with the emotional factors that underpin purchasing behaviors. B2B purchase decisions can be career defining, and to an extent, career destroying too. Buyers are people before they’re decision makers.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Only B2B

JULY 14, 2023

According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. AI automates activities such as data collection, lead scoring, and content delivery, ensuring that marketers deliver the right message to the right account at the right time.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Hubspot

DECEMBER 23, 2022

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Sales prospecting software solves both of these problems by helping salespeople find, qualify, and prioritize leads.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Martech

OCTOBER 1, 2021

Yes, maybe it needs to record deal closings, but the process that leads up to that should take place largely elsewhere — in sales enablement tools which sit on top of the CRM, in something like Oracle’s new Fusion Marketing offering, or -— according to Terminus -— in a CDP. There are two things to pay attention to here.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

Marketing Insider Group

JULY 1, 2020

Backed by stories, the purchasing manager decided it was time to reconsider buying habits. Jessica Fewless (former VP of ABM for Demandbase) and I discussed this further within a fireside chat in our recent Stop the Sales Drop Virtual Summit. This led to an intro with P&G’s Director, who worked with the 3PL director regularly.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. We can use that third-party data from TrustRadius and other providers to know when to expect a dip in our marketing lead volume.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

TrustRadius Marketing

OCTOBER 3, 2022

Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize. Because of the broad nature of the sources of third-party intent data, only a small percentage of the signals in these data sets are directly tied to users who are actively moving toward a purchase.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

With intent data, brands can focus on potential buyers most likely to be a good fit for their offering and who are closer to a purchase. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52